Want to make your business stand out? Brand recognition is key to the success of any business. In this blog post, we will discuss four actionable steps to help strengthen your brand and improve your visibility online.


What you can do to increase your brand awareness

It’s important to remember that brand awareness isn’t just about advertising or spreading the word – it starts with you. Speak directly to your audience and make sure that they understand how your brand can help them. Make sure your brand is consistent across all of your marketing channels so that customers know what to expect from you each time they interact  with you. Be authentic in your brand messaging and show customers that there is a real person behind the brand. Finally, talk about solutions – make sure your brand communicates how you can help your customers solve their problems.


Speak direct to your audience

Connect with your audience and build trust in your brand by speaking directly to them! This is an essential step for growing recognition of who you are and what you do. Show off that enthusiasm, get creative, and make sure everyone knows the name behind it all!

Ways you can speak directly to your audience:

  • Address your audience by their name
  • Refer to their specific needs and challenges
  • Speak in a tone that resonates with them
  • Use language they use & understand
  • Show empathy with their situation

When someone connects personally to a brand, they are more likely to buy from them or recommend the brand to others. By speaking to your audience in a friendly and relatable way, you can build brand loyalty.


Brand consistency

Consistency is key when it comes to brand recognition. It’s essential to build strong relationships with customers and create trust. That’s why consistency across your brand visuals, messaging & voice is key. Here are some tips to keep your brand consistent: 


  • Use consistent brand colours across all your marketing channels
  • Use the same fonts across all your marketing channels
  • Use the same style imagery across all your marketing channels
  • Use the same tone of voice when creating content or writing copy

With a consistent brand experience, your customers will receive the same positive message each time they interact with you. This trust and familiarity builds loyalty, giving them assurance that every purchase is sure to be worth their while. 


Be authentic

Authenticity isn’t just a nice-to-have, it’s essential in building strong relationships with your customers. In today’s world of savvy shoppers, transparency and honesty are crucial for brand recognition and trustworthiness – qualities that will help you stand out from the crowd! Fostering an authentic connection between consumers and brands not only boosts loyalty but also encourages word-of-mouth recommendations to drive growth. Honesty is always the best policy when connecting with customers on an emotional level. 

How your brand can practise authenticity:

  • Share brand stories
  • Show behind the scenes of your brand
  • Be transparent about your company’s policies and processes
  • Promote customer feedback 
  • Respond to customer’s concerns
  • Show off brand values


You don’t need to show yourself online as someone who you ‘’think you should be’’. Instead, lean in to your true self & let your ‘’vibe attract your tribe’’.


Talk about solutions

When it comes to brand recognition, businesses need to focus on providing solutions to their customers. Business isn’t about selling products or services, but rather about providing solutions to customer problems. Consumers today are looking for brands that can make their lives easier and provide meaningful solutions.

To do this you can:

  • Talk about the transformation your brand solutions can provide and how they will benefit your customers. 
  • Showcase real-life examples of how your brand has helped solve customer problems and make their lives better. 
  • Be clear and upfront about the solutions your brand can provide

By talking about the solutions that your brand provides, you will be able to strengthen brand recognition and build trust with your audience.


End Result

When customers recognize and trust a brand, they are more likely to purchase from them or recommend them to others. It is important for businesses to focus on brand recognition as it is key in driving brand loyalty and brand success. Download my free Brand Consistency Cheat Sheet to strengthen your brand today! 


Jena is a WordPress web designer who specializes in creating beautiful websites incorporating digital marketing strategy for online service providers. She is based in Bunbury, Western Australia & works with clients all around the globe. 


You can follow her on Instagram & Facebook