6 Things To Do When Your Website Isn’t Converting

HELP! My website isn’t performing well…

 

If your website isn’t converting, don’t panic! There are a few things you can do to try and boost your conversion rate. In this blog post, we’ll go over some of the most effective strategies for getting more people to convert on your website. So if you’re ready to start seeing better results from your online presence & turn clicks into clients read on!

 

Make sure your content is relevant and targeted to your audience

Have you created your website with a clear target audience in mind? It is essential to know who your ideal client is before developing a website. This way every element can be targeted towards this audience with the aim of increasing conversions. If you haven’t got a clear target audience I recommend you complete this Ideal Client Avatar workbook.

 

Before you publish your website content, consider who will be reading it and what they will want to know. Take the time to research their likes and interests so that your content appeals to them and fills a specific need. Ask yourself:

 

  • Is this something they actually want to read?
  • Does it solve a pain point of theirs?
  • Does the language use resonate with how they speak?
  • Am I being clear on what I want them to do? (eg book a discovery call, make a purchase etc)

 

Strive for original ideas or unique perspectives while still including facts and evidence like case studies or authoritative sources. By doing this, you can create content that makes your readers feel like you are talking directly to them & therefore create a connection that will have them wanting more.

 

Check your website’s design – is it visually appealing and easy to navigate?

Design is a fundamental building block for a successful website. The first step is to check that each page on your site looks visually pleasing and can be easily navigated – no matter how big or complex it may be. Afterall, if you can’t engage your website viewers they will be clicking the back button & checking out your competitor instead. You can check your website analytics bounce rate to see if this is happening on your website.

 

To ensure that your website looks professional and inviting, ask yourself if the design feels cohesive. Are there any distractions that take away from the main message you’re trying to convey? Have you utilized colours with colour psychology in mind?

 

You want to give your website visitors an enjoyable online experience by making it simple for them to consume the information they are looking for. Ask yourself:

 

  • Are your pages well organized?
  • Is your content broken up into easily identifiable sections?
  • Is the information easy to navigate on mobile, tablet & desktop?

 

These are essential elements for any website that wants to engage visitors and create an inviting online environment.

 

Use strong calls to action that encourage visitors to take the next step

When engaging potential customers on your website, it’s important to make sure your calls to action are as crystal clear and inviting as possible.

 

If a visitor comes to your website, you want them to take some kind of action, whether that means signing up for your newsletter, subscribing to your YouTube channel, booking a discovery call, making a purchase, or something else entirely.

 

To successfully inspire people to take these steps, strong calls to action are key. Include words like “Sign Up Now” or “Begin Today” in prominent places on the page and highlight any deals or freebies they might obtain by taking that step. Make sure you keep the next course of action clear; say exactly what they will get in return for their efforts so there’s a sense of urgency in responding.

 

With strong calls to action that instantly let visitors know exactly what they have to do and why they should do it​ ​–​ ​as well as exciting incentives​ –​ ​you will be able to encourage them into taking the next step!

 

Analyze your website’s traffic data to see where visitors are coming from

Understanding your website’s traffic data is extremely important to get a better feeling for how successful your site is. You can view this through website analytics such as google analytics & Fathom Analytics. By tracking where visitors are coming from and what they search, you can see which strategies work the best and know how to allocate resources more efficiently.

 

For example, if the majority of visitors are coming to your site through a specific source, it might be worth investing more resources in promoting content on that platform or creating custom content tailored specifically for that channel. On the other hand, if most traffic is coming from organic searches or social media referrals, then you may want to invest more in SEO optimization and regular promotional campaigns.

 

No matter what kind of website you have or what marketing strategies your team uses, analyzing your website’s traffic data can help you identify weak spots and improve your overall website performance. Taking time to delve into the insights provided by traffic data analysis is sure to reveal valuable insights that’ll help you better engage with potential customers and expand your business opportunities.

 

By leveraging the power of information about who is visiting your website and why, you can more finely tune the production of content as well as trying out new ideas that will help engage an audience further down the line. It’s so important that you get into the habit of making marketing decisions based off your website analytics so that you aren’t just ”guessing” where your website traffic is coming from.

 

Test different versions of your website to see what works best

If you want to get the most out of of your website, then testing is a valuable way of seeing if changing certain elements on your website impacts your conversion rates. After all, you can’t find what works best for your audience unless you test it!

 

Whether it’s about the visuals, copywriting, or the way visitors interact with each version; testing helps you determine which aspects capture their attention and drives them to take action. For example, you may test the difference in your websites headline to see if this effects the website bounce rate or other website analytics.

 

Testing different versions of a website also allows you to see how visitors respond to changes in design and structure. Remember to document the changes so you can clearly analyze the difference it makes. You can also measure other parameters such as clicks per page, bounce rate, and time spent on each page as well as track which versions increase leads and sales. With this data in hand, you can make more informed decisions about further optimization efforts that will help grow your business.

 

Keep track of your conversion rate so you can measure your progress over time

Measuring your progress over time is an integral part of running a successful online business. One important metric you should track regularly is your conversion rate – that is, the number of people that visit your website who go on to make a purchase or sign up for something.

 

Keeping track of your conversion rate helps you to identify trends in customer behaviour so that you can refine your strategies and get the best outcomes possible. You can also use it to benchmark your performance against industry standards, or compare how well different channels are performing for you.

 

Tracking your conversion rate can also give you an indication of when you need to adjust your website layout or content, or change promotional activities in order to keep up with client demands.

 

Whether you’re just starting out or already have an established business, by tracking and analyzing your conversion rate, you’ll gain valuable insight into how customers engage with and make decisions about your services. The data gathered can be invaluable in helping you figure out where and how to focus future efforts for maximum impact.

 

It’s worth noting that tracking conversion rate isn’t a one-time task; rather, it’s ongoing so that you can create meaningful comparisons between different periods of time and accurately measure progress over time.

 

Conclusion

 

Improving your website’s design, content, and calls to action can help you increase your conversion rate and get more sales. Keep track of your progress over time by tracking your website’s traffic data and conversion rate. Try testing different versions of your website to see what works best for your business.

 

Want a website audit? Fill out our Contact Form for Expert Analysis.

Hi, I’m Jena

I’m a website designer & digital strategist who helps small business owners grow their business online.

I absolutely love creating beautiful websites incorporating digital marketing strategy. I am based in Bunbury, Western Australia & work with clients all around the globe.  

Want some additional free resources to help you grow your business? Click the link below to explore: 

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