Google Analytics 4 Set Up
Google announced that as of 1st July 2023, the older version, Universal Analytics will stop processing new hits.
Let that sink in for a minute…If your business is not fully using GA4 well before that date, you will lose the ability to analyse your website data.
If you have a website and run a business online (and who doesn’t?), then this is a significant and very important change that you will need to make ASAP.