If you own an online business, website traffic is one of the most important things you should be tracking. Having more website visitors means more potential customers, which in turn translates into greater profits. But how do you go about increasing your website traffic? In this blog post we will discuss seven tips that can help you boost your website visitors.
7 Tips to Increase Your Website Traffic
SEO (Search Engine Optimization)
SEO is a key factor in increasing your website traffic. By optimizing the content of your website for higher rankings on search engine result pages, you can attract more visitors to your website. To learn more about SEO take a read of my blog How to Get Your Website Found On Google.
Create Valuable Content that your audience wants to Share
Creating content that your followers feel compelled to share is a great way to increase your website traffic. This could be as simple as creating and sharing interesting infographics or stunning visuals, or it could be writing compelling blog posts or Youtube tutorials that people feel inspired to share with their networks. Whatever type of content you choose, make sure it’s engaging and captivating enough that people will want to spread the word about it!
Use Paid Advertising
If you’re looking to quickly drive more website traffic, then paid advertising can be a great option. Paid ads can target specific demographic groups and appear on their social media feeds or in search engine results. This will help you get your content seen by the right people, who are more likely to engage with it and visit your website. Just make sure you set a budget and track your results to ensure that the money spent is resulting in more website visits.
Leverage Social Media
Social media platforms like Instagram and Facebook are incredibly powerful tools for getting your content seen by a wider audience. Think about it—every time someone shares one of your posts, all of their followers get exposed to your message as well (and if they care enough to engage with it, then those followers may end up sharing it too!). Make sure to have your website prominent & use call-to-actions asking users to click on the link to view your latest blog, free resource ect on your website.
Use Viral Marketing Campaigns
Viral marketing campaigns are designed specifically with the goal of quickly and widely spreading a message through social networks. This can be done through clever videos, creative images, witty copywriting, hashtags…the possibilities are endless! The goal is always the same though—to create something so intriguing that people can’t help but share it with their friends and family.
Do you remember the ”Ice Bucket Challenge”? This was a viral marketing campaign that raised funds (and awareness!) for the ALS Association. The challenge was simple—participants would film themselves pouring a bucket of ice water over their head, then post the video to social media and nominate friends and family members to do the same. If they accepted the challenge, they were encouraged to donate money to ALS research. The challenge quickly went viral, with millions of people taking part, visiting the ALS Associations website and raising money for the cause. It takes some effort to come up with a viral marketing campaign, but if successful it can result in huge amounts of website traffic over a short period of time!
Utilize Influencer Marketing
Influencers have large followings on social media platforms who trust them for product recommendations and advice. By collaborating with an influencer in your niche, you can leverage their network for increased exposure for yourself and potentially drive lots of new website visitors from their audience. Just make sure that any influencer you work with has influence in a field relevant to yours so that you get maximum benefit from the relationship!
Encourage Your Audience to Create and Share Content
Your audience can be invaluable when it comes to increasing website traffic. Ask your customers or followers to create content (such as reviews, testimonials, or videos) about your products and services, and then share it with their networks. This kind of user-generated content can be incredibly powerful in terms of increasing exposure and driving new website visitors to your page.
Run a Competition or Giveaway
Running a competition or giveaway is a strategy used to increase brand awareness and therefore increase your website traffic. For example, as an online coach you could run a competition for those that attend a webinar, post a photo of them attending & tag your business socials in the post. Doing so will generate more attention from potential customers, as well as increase visibility and allow you to reach a larger audience. From this point, these new viewers will click to view your website if they are interested in your services.
These are some of the most effective ways of increasing website traffic. By combining various strategies, you can make sure that you’re reaching as wide an audience as possible and getting the most out of your efforts. Don’t be afraid to explore different options and experiment with what works best for you.
If you need help with creating a strategy-led website you can contact me HERE.