Logo Ideas: Creative Designs To Inspire Your Brand

As every entrepreneur knows, launching a business is challenging, but building a brand is even tougher. Yet branding your business is essential for it to stand out in a world where we’re all bombarded with marketing messages every day. But where should you even begin, how do you build a brand? Well, the starting point for most brands is designing a logo.

An effective logo should clearly show who your company is, differentiate it from competitors, and represent the values your brand stands for. In this blog post, we’re going to dive deeper into the world of logos and share some creative logo design ideas to inspire your brand.

Logo Ideas: Creative Designs To Inspire Your Brand

Finding Business Logo Inspiration

Logos are everywhere, every business has one. But not all logos are created equal. There’s no doubt some logos do their job far better than others. When you’re looking for logo inspiration, it helps to start paying attention to the logos you see every day. What makes them effective? Does the logo accurately reflect the business’s brand?

Taking a look at your competitor’s logos is an especially helpful starting point. This will ensure you avoid similarities and develop a logo that stands out from the crowd.

Logo Ideas: Creative Designs To Inspire Your Brand

Creative Logo Ideas

Do you work in a creative industry? Maybe you’re a photographer, jewellery maker, or an artist. If so, designing a logo that reflects the creativity of your work is essential. The best logo ideas for creative businesses feature unexpected elements and present them in a new way.

The above branding for a photographer is an excellent example of brand logo ideas for creative businesses. The use of feathers as a visual element demonstrates freedom and creativity, while the typography communicates creative flow. Choosing lowercase letters for the brand name reinforces the idea of uninhibited creativity without being constrained by formality.

Logo Ideas: Creative Designs To Inspire Your Brand

Standout Company Logos

The best logo design ideas are rarely bold and brash. Many of the most famous standout company logos are actually pretty simple designs. Nike, Apple, and Coca-Cola are perfect examples of cool logo ideas that are understated yet stand out.

As the example above shows, a subtle monochrome colour palette for your corporate branding can be incredibly eye-catching. The starburst detailing around the company name commands attention and makes the logo distinctive without compromising the brand’s elegant identity.

Logo Ideas: Creative Designs To Inspire Your Brand

Custom Logo Concepts

Now you’ve seen company logo ideas to inspire your own branding, you may be keen to get started. The first decision is to decide between a DIY logo (or based on a template) and a professional custom designed logo. When you haven’t got a big budget, it’s easy to customise your own logo based on my Instant Branding Identity Kit. If your budget allows, a custom-designed logo may be the right fit for you. But finding custom logo ideas is easier (and less expensive!) than you may realise.

My Instant Branding Identity Kit features branding boards that allow you to quickly develop a strong brand identity, including logo, for your business without blowing your marketing budget. Why not use it to create a beautiful semi – custom logo today?

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Hi, I’m Jena

I’m a website designer & digital strategist who helps small business owners grow their business online.

I absolutely love creating beautiful websites incorporating digital marketing strategy. I am based in Bunbury, Western Australia & work with clients all around the globe.  

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