In today’s modern world, having a website allows online entrepreneurs to market their services to potential clients all over the world. With the global digital population reaching 4.66 billion in 2021, online presence has become essential for entrepreneurs everywhere. However, having a site isn’t enough anymore. As more and more brands include web development in their digital marketing strategies, it’s crucial to find ways to stand out in a sea of competition. This article will discuss four elements of successful websites. It’s time to discover ways to use this space to capture, engage, and convert potential clients.

1. Conversion-focused Design

An important step towards having a successful website is one that has a conversion-focused design. You may be the best Online Service Provider but if you are unable to capture & engage your website viewers they will be clicking off & going to your competitors instead. The design should incorporate elements to build your credibility, brand awareness & funnel the website visitor into becoming a client.

2. Content

Regardless of your website’s age, quality content helps you make a good impression with visitors and keep them coming back. When upgrading a site, we recommend creating content for your audience. One of the most cost-effective ways to achieve this goal is to practice content marketing — the practice of developing and sharing digital materials that inform, excite, and inspire audiences into action. Check out Rip Curl’s The Search for inspiration. It’s an online publication that provides readers with valuable content like travel stories, photo features, and information on the best waves. Instead of bombarding visitors with data on design updates, materials, and designs, Rip Curl decided to elevate its clients’ experience with its site. This move paid off and boosted the brand’s credibility with surfers.

3. Navigation

No matter how groundbreaking your content is as a consultant, life coach, or trainer, it won’t make a difference if visitors can’t access the information they need. In fact, recent web design statistics reveal 42% of them won’t hesitate to leave because of poor site functionality. Remember, your website shouldn’t just be beautiful and contain quality content. It should also be easy to navigate.
Here are a few tips to get you started:
● Keep your navigation bar prominent, simple & working (no broken links)
● Ensure a load time of three seconds or less.
● Link your logo to your home page.
● Have clear Call-To-Actions at every stage of your website

4. Visibility

Lastly, optimize your website for maximum online visibility. If you play your cards right, you can turn your site into a revenue-generating machine. There are two ways to attract quality leads to your site: organic and paid strategies. Organic traffic comes from online users performing online searches, usually through Google. It takes time for your search engine optimization (SEO) efforts to pay off, but it will help you capture leads continuously. On the other hand, pay-per-click (PPC) ads are the most common paid traffic sources. Contrary to popular belief, they’re ideal even for entrepreneurs without massive budgets because they offer granular budget controls. However, once you stop running the ads, the leads may stop coming.

Elevate Your Online Presence Now

A content-rich, navigable website is the first step to boosting your online sales figures and online authority. It’s one of the most cost-effective platforms you can use to communicate with the modern consumer. Are you ready to elevate your online presence? Together, we can transform your website to help you achieve your business goals. Click here to get a quote


Jena is a WordPress web designer who specializes in creating beautiful websites incorporating digital marketing strategy for online service providers. She is based in Bunbury, Western Australia & works with clients all around the globe. 

You can follow her on Instagram & Facebook