If you’re not already using WordPress, you have no idea what you’re missing out on. You’re probably asking yourself: “Why should I switch over to WordPress when I already know how to use Wix perfectly?” While you may have a valid point, there are so many benefits that WordPress can offer you that most other providers can’t.
If you truly want your business to take off, your website needs to be in top shape with premium features, without being too expensive. This is exactly what WordPress delivers and more. Read on below to find out how your website can further benefit from WordPress.
What is WordPress?
WordPress.org is a free and open-source content management system (CMS). It was originally developed as a blog-publishing system but has since evolved to support all types of content such as forums, mailing lists, and online stores. As of October 2021, WordPress is the go-to website by 42.8% of the top 10 million websites online, making it the most popular CMS solution today.
Why Choose WordPress?
One of the biggest reasons why so many people prefer WordPress over any other host is because they own their websites, unlike on platforms such as Weebly or Wix. Unfortunately, these websites can cancel your subscription at any time but with WordPress, you can be confident that you’ll own 100% of the website you built. When my clients come to me wanting a website built I always encourage them to consider the difference of owning your site on wordpress vs renting the space on platforms like wix.
However, there are a lot more advantages when it comes to WordPress, such as:
It Provides Room for Expansion
WordPress can be self-hosted, which means that you won’t need to pay for installing, upgrading, or downloading. It’s an open-source tool, so there are endless possibilities for what you can do for the expansion of your business. It also comes with over 50,000 plugins (most are free) which include contact forms, slideshows, and SEO optimization.
What I love about WordPress is we can start building a clients website as a standard 4 page website to allow for where the business is currently at & what their budget is. Then as the need arises as the business grows we can ”add-on” additional features like a blog, online store, e-learning lpatform, clients portal ect. This means the website can be built in stages, unlike having to do a complete re-design when the business outgrows a different platform.
It is Highly Customizable
The reason why WordPress is so popular is that it caters to the unique needs of many users. It’s able to match the demands of professionals from all kinds of industries, including developers and designers who wish to modify applications and layouts. When coupled with user-generated extensions, websites made in WordPress can no longer be limited.
Low Maintenance and Low Cost
According to experts, WordPress costs are relatively low compared to other open-source CMS such as Joomla and Drupal when it comes to the following:
● Setup
● Customization
● Maintenance
Moreover, it’s easier to find developers and designers for WordPress if you’re looking to further develop or customize your website in the future. In other words, you won’t get locked down by a proprietary CMS or a static website that can be costly after your initial setup.
It’s User-Friendly
While it’s not as straightforward as Wix where everything is predetermined, it’s still pretty simple to use if you are given adequate training. WordPress paired with Divi page builder allows you to edit your site visually which means the everyday mum & dad business owner can easily learn how to edit their website themselves. WordPress was first developed for non-tech savvy bloggers, so a lot of the user-interface components are easy to use, you just need need some initial training to guide you through the process.
Conclusion
To create a successful business, it’s imperative to have a web presence and the platform you choose to build on can be extremely important. The limitations set by many hosts such as Squarespace, Weebly, or Wix means that you are only renting the website you’ve created with them. Luckily, WordPress doesn’t come with restrictions and can give you the creative freedom you want.
I love how we can build the most beautiful websites, add additional functionality as needed &/or improve the user experience on your existing site to get more customers saying ”I need your service”.
If you are in need of a new website built on the wordpress platform you can contact us HERE.