Websites when designed correctly should be your best salesperson. So as a business owner, you likely understand how important it is to have a website to not only increase your credibility but also your sales.
Now to get a bit geeky – It’s important to make sure that your website is hosted on a reliable server so that it can always be accessible to your customers. In this blog post I will be discussing the importance of your website hosting & email hosting as well as why you should use different hosting providers. Let’s dive in…
Website Hosting
The server your website is hosted on can affect your website in a number of ways. Here are five reasons why you should make sure you have a quality hosting provider:
1. Speed
The speed of your website is crucial for two reasons. First, potential customers are likely to leave your site if it takes too long to load. Second, Google now takes page speed into account when ranking websites, so a slow website could hurt your search engine optimization (SEO). A good hosting provider will ensure that your website loads quickly and reliably.
2. Uptime
Uptime is the measure of how often your website is accessible to visitors. If your website is down, potential customers will be unable to find you or learn about your products or services. A quality hosting provider will have a high uptime percentage, meaning your website will be accessible most of the time.
3. Security
A secure website is important for two reasons. First, you want to protect your customers’ information from hackers. Second, a secure website will build trust with your customers and help them feel comfortable doing business with you. A good hosting provider will offer security features like firewalls and malware protection to keep your website safe.
4. Support
If something goes wrong with your website, you’ll want to be able to reach customer support quickly so that the issue can be fixed as soon as possible. A quality hosting provider will offer 24/7 customer support so that you can always get help when you need it.
5. Scalability
As your business grows, you’ll likely want to add more features to your website or increase the amount of traffic your site can handle. A good hosting provider will offer scalable plans so that you can easily upgrade your service as your needs change.
But what many business owners don’t realize is that their email hosting is just as important as their website hosting. The average person spends nearly 2.5 hours checking email every day. That’s a lot of time spent on something that is often taken for granted – our email inboxes.
Seperate Hosting
For most people, as long as they can check their email and send messages without any major issues, they are happy. But for businesses, there is a lot more to consider when it comes to email hosting. In fact, businesses should be careful not to host their website and email with the same provider. Here are four reasons why:
1. Uptime guarantee
When your website is down, you lose potential customers and revenue. The same is true for email. If your email is down, you could miss important communications with clients or customers. By keeping your website and email hosted with different providers, you can ensure that if one is down, the other is still up and running.
2. Security
Email is a prime target for hackers. If your website and email are hosted with the same provider and that provider’s security is breached, both your website and email could be at risk. By keeping them separate, you can minimize the damage if one of them is hacked.
3. Support
If you have an issue with your website, you will want to be able to reach customer support as quickly as possible. The same is true for email issues. By keeping your website and email hosted with different providers, you can make sure that you always have access to the customer support you need.
4. Scalability
As your business grows, your website and email needs will likely change. If you’re hosted with the same provider for both, you may find yourself limited in terms of what you can do or how much traffic your site can handle. By keeping them separate, you can more easily scale each one to meet your changing needs.
Hosting your website and email with different providers may seem like a hassle, but it’s worth it for the peace of mind and added security it provides. So if you’re not already doing so, be sure to keep your website and email hosted with separate providers. Your business will thank you for it. We offer website hosting as part of our website care packages.
Alternatively, we recommend SiteGround for website hosting (affiliate link) and Gsuite for email hosting (affiliate link). SiteGround offers great features like free SSL certificates, daily backups, and 24/7 customer support. Plus, their plans are scalable, so you can easily upgrade as your needs change. And Gsuite provides a robust, secure email solution for businesses of all sizes. So if you’re looking for a reliable and affordable website and email hosting, we recommend SiteGround and Gsuite.